Marketing

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Welcome

The Office of Marketing, the central communications organization of Springfield College, promotes and safeguards the image and reputation of the institution and all of its schools, departments, programs, and centers. We are responsible for the development and maintenance of the College’s brand messaging, Web identity, social media management, graphic standards, photography/videography, and enrollment marketing. We actively build and maintain strong, long-term relationships with clients and partners both internally across the institution and externally to develop communication and marketing strategies in support of the College’s mission and strategic initiatives.

  • What We Do

    Our work includes the following areas:

    • Branding
    • College advertising
    • Digital marketing
    • Graphic designIntegrated marketing communication
    • Integrated marketing communication
    • Internal communication
    • Marketing communication
    • Social media management and marketing
    • Strategic communication
    • Video production
    • Web communication
    • Web development

  • General Contact

    Location: Blake Hall | Suite 322
    Email: marketing@springfield.edu
    Our Team: Marketing Staff

  • Who Should I Contact?

    • Marketing Project: Submit a Project Request
    • General Marketing Info: Christine Moauro or Amy Doyle
    • Editing, Copywriting, and Proofing: Judith Kelliher
    • Laurels: Judith Kelliher
    • Logo Requests: Anne Fischer
    • Photo of the Day: Damon Markiewicz
    • Triangle Magazine: Damon Markiewicz
    • Photography and Videography: Chris Evans
    • Social Media: Olevia Segree
    • Website: Jen Mavris
    • Media Inquiries and Press Releases: Brian Magoffin

  • Faculty and Staff Directory Profiles

    Springfield College faculty and staff are included in the directory on our main website.

    If you are a new faculty or staff member or are a current member and want to make updates to your profile, please fill out the faculty and staff directory form.

  • Email Signatures

    Consistency is important to the success of our overall brand recognition. All departments and units should use this signature template when communicating via email. Sans Serif is used in Gmail (Arial may be used in other mail servers) for consistency across all email clients, browsers, and devices.

    Sample Email Signature

    First M. Lastname | Title

    Springfield College
    Office of Name
    263 Alden Street
    Springfield, MA 01109

    springfield.edu | p: (###) ###-####

    emailaccountname@springfieldcollege.edu

    View the full email guidelines     |        Generate your own email signature

  1. Request a Step & Repeat for your Next Event

    If you would like to request a step and repeat backdrop for an upcoming event, please reach out to the Marketing team at least two weeks in advance. (FOR INDOOR USE ONLY)

    A member of the Marketing team will take care of setting it up before the event and will also handle the takedown afterward.

    Making Your Request

  2. 1

    Email marketing@springfield.edu with Subject: Step & Repeat Request

  3. 2

    Include the event details such as the event name, event location, physical location to put the backdrop, event time, and event duration for which you will need the sign

  4. 3

    Include if you would like the maroon or white backdrop

 

The Springfield College Brand

The Springfield College brand is a reflection of who we are. Everything we do and say, from marketing materials to social posts to personal interactions, creates an impression of Springfield College’s energy, spirit, and character. Help stay on brand.

  • BRAND VALUES

    • Balance
    • Service
    • Wellness
    • Growth
    • Leadership

  • BRAND PERSONALITY

    • Active
    • Involved
    • Hardworking
    • Health-conscious
    • Selfless
    • Friendly
    • Dedicated
    • Driven

  • BRAND MISSION

    Through our Humanics philosophy, the mission of Springfield College is to educate the whole person in spirit, mind, and body for leadership in service to others.

  • BRAND IMPACT

    The Springfield College brand should feel

    • Bold
    • Energized
    • Space-claiming
    • Game-changing

  • BRAND POSITION

    Springfield College is for hardworking, highly engaged students who care about creating healthy lifestyles and healthy communities. Focused on a balanced, whole-person approach, Springfield College educates students to be leaders who excel in the human-helping professions and are dedicated to improving the lives of others.